Phrase guide

bait and switch

noun · verb · 4 senses · updated from the 2026-07-25 local source snapshot

Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.

Sound

Pronunciation

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1

noun

Meaning 1

An unscrupulous and sometimes illegal sales technique, in which an inexpensive product is advertised to attract prospective customers who are then told by sales personnel that the inexpensive product is unavailable or of poor quality and are instead urged to buy a more expensive product.

Definition source: English Wiktionary via Wiktextract

No example sentence was provided for this meaning.

Meaning relationships

Synonyms: bait advertising, switch selling

Antonyms: none provided

2

noun

Meaning 2

Any similar deceptive behavior, especially in politics and romantic relationships.

Definition source: English Wiktionary via Wiktextract

Usage: broadly

No example sentence was provided for this meaning.

Meaning relationships

Synonyms: none provided

Antonyms: none provided

3

verb

Meaning 3

To lure someone with an offer of some kind, but substitute something of greater advantage to the offerer.

Definition source: English Wiktionary via Wiktextract

No example sentence was provided for this meaning.

Meaning relationships

Synonyms: none provided

Antonyms: none provided

4

noun

Meaning 4

a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product

Definition source: Princeton WordNet 3.0

No example sentence was provided for this meaning.

Meaning relationships

Synonyms: none provided

Antonyms: none provided

Broader terms: selling, merchandising, marketing

History

Etymology

No etymology was provided for this word.

Across languages

Translations

6 source translations are retained for this English entry.

  • Finnish: täkymyynti — sales technique
  • Italian: pubblicità esca — sales technique
  • Japanese: おとり商法 — sales technique
  • Russian: замани́ть и подменить (zamanítʹ i podmenitʹ) — sales technique
  • Spanish: enganche y engaño — sales technique
  • Spanish: engañapichanga — sales technique