Phrase guide

banner blindness

noun · 1 senses · updated from the 2026-07-25 local source snapshot

Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.

Sound

Pronunciation

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1

noun

Meaning 1

A tendency to ignore banner ads and similar-looking banners on websites.

Definition source: English Wiktionary via Wiktextract

Usage: uncountable

No example sentence was provided for this meaning.

Meaning relationships

Synonyms: none provided

Antonyms: none provided

History

Etymology

Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

Across languages

Translations

6 source translations are retained for this English entry.

  • Finnish: bannerisokeus — desensitization to attention-attracting means
  • Russian: невосприимчивость к рекламным объявлениям (nevospriimčivostʹ k reklamnym obʺjavlenijam) — desensitization to attention-attracting means
  • Russian: баннерная слепота́ (bannernaja slepotá) — desensitization to attention-attracting means
  • Spanish: banner blindness — desensitization to attention-attracting means
  • Spanish: ceguera a banner — desensitization to attention-attracting means
  • Swedish: bannerblindhet — desensitization to attention-attracting means