noun
Meaning 1
The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.
Definition source: English Wiktionary via Wiktextract
Usage: countable, uncountable
Topics: advertising, business, marketing
Examples
- If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.
Meaning relationships
Synonyms: none provided
Antonyms: none provided