Standard Lemma guide

brandstanding

noun · 1 senses · updated from the 2026-07-25 local source snapshot

Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.

Sound

Pronunciation

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1

noun

Meaning 1

The promotion of goods or services by associating them with popular events.

Definition source: English Wiktionary via Wiktextract

Usage: uncountable

Topics: advertising, business, marketing

Examples

  • 1986, Philip D. Cooper, Academy for Health Services Marketing (American Marketing Association), Responding to the challenge: health care marketing comes of age An excellent example of a "brandstanding" event is Burson-Marsteller's promotion of Dramamine, the antinauseant drug.

Meaning relationships

Synonyms: none provided

Antonyms: none provided

History

Etymology

Blend of brand + grandstanding.