Phrase guide
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noun
A distribution channel phenomenon in which demand forecasts yield supply chain inefficiencies: there are increasing swings in inventory in response to shifts in consumer demand as one moves further up the supply chain.
Definition source: English Wiktionary via Wiktextract
Topics: business, marketing
No example sentence was provided for this meaning.
Synonyms: Forrester effect
Antonyms: none provided
History
No etymology was provided for this word.
