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The study of the reactions of consumers to various (possible) products they might buy.
Definition source: English Wiktionary via Wiktextract
Usage: uncountable
No example sentence was provided for this meaning.
Meaning relationships
Synonyms: customer research
Antonyms: none provided
marketing research that yields information about the motives and needs of different classes of consumers
Definition source: Princeton WordNet 3.0
No example sentence was provided for this meaning.
Meaning relationships
Synonyms: none provided
Antonyms: none provided
Broader terms: marketing research, market research
No etymology was provided for this word.