noun
Meaning 1
An advertising research technique that assesses individual phrases and verbal ideas in a commercial by the audience's levels of attention or recall, relevance, and feelings.
Definition source: English Wiktionary via Wiktextract
Topics: advertising, business, marketing
Examples
- The copy sort revealed that few people noticed the company name at the end of the commercial.
Meaning relationships
Synonyms: none provided
Antonyms: none provided