noun
Meaning 1
A method of advertising research measuring the proportion of people who remember seeing an advertisement the day after it was shown on television.
Definition source: English Wiktionary via Wiktextract
Topics: advertising, business, marketing
Examples
- The day-after recall test is one of the original forms of advertising research, but few people still use it because the data and analysis are limited.
Meaning relationships
Synonyms: none provided
Antonyms: none provided