Phrase guide

day-after recall test

noun · 1 senses · updated from the 2026-07-25 local source snapshot

Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.

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1

noun

Meaning 1

A method of advertising research measuring the proportion of people who remember seeing an advertisement the day after it was shown on television.

Definition source: English Wiktionary via Wiktextract

Topics: advertising, business, marketing

Examples

  • The day-after recall test is one of the original forms of advertising research, but few people still use it because the data and analysis are limited.

Meaning relationships

Synonyms: none provided

Antonyms: none provided

History

Etymology

No etymology was provided for this word.