noun
Meaning 1
The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.
Definition source: English Wiktionary via Wiktextract
Topics: business, marketing
No example sentence was provided for this meaning.
Meaning relationships
Synonyms: none provided
Antonyms: none provided