Standard Lemma guide

enshittification

noun · 1 senses · updated from the 2026-07-25 local source snapshot

Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.

Sound

Pronunciation

Each Play button uses your device's default local English voice, or a natural local fallback. The selected voice name appears after playback. This is synthesized speech, not a source recording.

  • /ɪnˌʃɪtɪfɪˈkeɪʃən/
  • /ɛn-/
  • Southern-England: Recorded audio is listed in the source snapshot.
  • rhymes with -eɪʃən

1

noun

Meaning 1

The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements, recurring payments, and sponsored content, in order to increase profits.

Definition source: English Wiktionary via Wiktextract

Usage: Internet, neologism, uncountable, vulgar

No example sentence was provided for this meaning.

Meaning relationships

Synonyms: crapification, enshittening, platform decay

Antonyms: deshittification, engoodening

History

Etymology

Etymology tree Proto-Indo-European *h1én Proto-Italic *en Proto-Italic *en- Latin in- Old French en-bor. Middle English en- English en- English shit English -ification English shittification English enshittification From en- + shittification (“becoming shitty”). Coined by Canadian-British-American blogger, journalist, and science fiction author Cory Doctorow in 2022 as a designation for a particular phenomenon affecting online platforms.

Across languages

Translations

21 source translations are retained for this English entry.

  • Basque: kakazte — Internet phenomenon
  • Bulgarian: еншитифика́ция (enšitifikácija) — Internet phenomenon
  • Bulgarian: олайня́ване (olajnjávane) — Internet phenomenon
  • Catalan: merdificació — Internet phenomenon
  • Chinese Mandarin: 垃圾化 (lājīhuà) — Internet phenomenon
  • Dutch: verkuttificatie — Internet phenomenon
  • Dutch: verkuttificering — Internet phenomenon
  • Dutch: platformverval — Internet phenomenon
  • Dutch: verteringisering — Internet phenomenon
  • French: merdification — Internet phenomenon
  • French: emmerdification — Internet phenomenon
  • German: Enshittification — Internet phenomenon
  • Italian: sminchiamento — Internet phenomenon
  • Polish: gównowacenie — Internet phenomenon
  • Polish: rozgównianie — Internet phenomenon
  • Portuguese: enshittificação — Internet phenomenon
  • Portuguese: bostificação — Internet phenomenon
  • Portuguese: esmerdeamento — Internet phenomenon
  • Portuguese: merdificação — Internet phenomenon
  • Spanish: mierdificación — Internet phenomenon
  • Spanish: enmierdamiento — Internet phenomenon