noun
Meaning 1
Commercials designed to evoke strong sensory responses from the audience as opposed to pitching a rational sales message.
Definition source: English Wiktionary via Wiktextract
Usage: uncountable
Topics: advertising, business, marketing
Examples
- Commercials that make you want to run to the fridge for a soda or drive to the restaurant for a burger are examples of one type of experiential advertising.
Meaning relationships
Synonyms: none provided
Antonyms: none provided