noun
Meaning 1
The situation where a potential consumer looks for the best good or service in an unfamiliar, expensive, or infrequently-bought category, requiring a great deal of research.
Definition source: English Wiktionary via Wiktextract
Usage: uncountable
Topics: business, marketing
No example sentence was provided for this meaning.
Meaning relationships
Synonyms: EPS
Antonyms: none provided