Phrase guide
Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.
Sound
Each Play button uses your device's default local English voice, or a natural local fallback. The selected voice name appears after playback. This is synthesized speech, not a source recording.
No pronunciation record was provided for this word.
noun
An advertising strategy designed to appeal to gay consumers through subtle, ambiguous, or not fully explicit representations of same-sex relationships or orientations.
Definition source: English Wiktionary via Wiktextract
Usage: informal, uncountable
Synonyms: none provided
Antonyms: none provided
History
Coined by the journalist Michael Wilke of Advertising Age in 1997.
