good wine needs no bush

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First recorded in the epilogue to As You Like It by William Shakespeare: "If it be true, that good wine needs no bush, ’tis true, that a good play needes no Epilogue." Here, the term bush denotes a branch or bunch of ivy formerly hung as a vintner’s sign in front of a tavern.

11 source translations are retained for this English entry.

• Czech: dobré zboží se chválí samo — something good does not need to be advertised
• Dutch: goede wijn behoeft geen krans — something good does not need to be advertised
• Finnish: hyvää ei tarvitse mainostaa — something good does not need to be advertised
• French: à bon vin point d'enseigne — something good does not need to be advertised
• German: gute Ware lobt sich selbst — something good does not need to be advertised
• Hungarian: jó bornak nem kell cégér — something good does not need to be advertised
• Polish: dobry towar sam się chwali — something good does not need to be advertised
• Russian: хоро́ший това́р сам себя́ хва́лит (xoróšij továr sam sebjá xválit) — something good does not need to be advertised
• Slovene: dobro blago se samo hvali. — something good does not need to be advertised
• Spanish: el buen paño, en el arca se vende — something good does not need to be advertised
• Vietnamese: hữu xạ tự nhiên hương — something good does not need to be advertised