Standard Lemma guide
Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.
Sound
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noun
A consumer focusing on environmental and sustainability concerns rather than prestige offered by the opportunity of owning a luxury item.
Definition source: English Wiktionary via Wiktextract
Usage: neologism
Topics: business, marketing
No example sentence was provided for this meaning.
Synonyms: none provided
Antonyms: none provided
History
Blend of green + innovator. First introduced in a German-language 2009 study on customer segments of automobiles by management consulting firm Arthur D. Little Zukunft der Mobilität 2020 – Die Automobilindustrie im Umbruch?, though it seemingly circulated under the radar with American city engineers.
