Phrase guide
Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.
Sound
Each Play button uses your device's default local English voice, or a natural local fallback. The selected voice name appears after playback. This is synthesized speech, not a source recording.
No pronunciation record was provided for this word.
noun
An advertising strategy that uses unconventional interactions in order to promote a product or service.
Definition source: English Wiktionary via Wiktextract
Usage: uncountable
No example sentence was provided for this meaning.
Synonyms: none provided
Antonyms: none provided
History
Popularized by American ad executive and business writer Jay Conrad Levinson in Guerrilla Marketing (1984).
Across languages
2 source translations are retained for this English entry.
