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To engage in the humaneness (animal welfare) analogue of greenwashing.
Definition source: English Wiktionary via Wiktextract
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Meaning relationships
Synonyms: none provided
Antonyms: none provided
From humane + wash, following the established pattern of greenwash, pinkwash, and similar forms (which came ultimately from the figurative-extension sense of whitewash as "to slap a paintjob over the truth to hide it and to give a specious nice appearance"); this form also rhymes with brainwash, as does sustainwash.