noun · 2 senses · updated from the 2026-07-25 local source snapshot
Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.
Sound
Pronunciation
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Received-Pronunciation:/ˈlɒs ˈliːdə(ɹ)/
General-American:/ˈlɔs ˈlidɚ/
Australia:Recorded audio is listed in the source snapshot.
rhymes with -iːdə(ɹ)
1
noun
Meaning 1
An item that is sold at or below cost in an effort to stimulate other profitable sales.
Definition source: English Wiktionary via Wiktextract
Topics: business, marketing
No example sentence was provided for this meaning.
Meaning relationships
Synonyms: none provided
Antonyms: none provided
2
noun
Meaning 2
a featured article of merchandise sold at a loss in order to draw customers
Definition source: Princeton WordNet 3.0
No example sentence was provided for this meaning.
Meaning relationships
Synonyms: drawing card, leader
Antonyms: none provided
Broader terms: feature
History
Etymology
No etymology was provided for this word.
Across languages
Translations
19 source translations are retained for this English entry.
Chinese Mandarin:
損失領導物 /损失领导物
— item sold at or below cost to stimulate sales
Finnish:
sisäänheittotuote
— item sold at or below cost to stimulate sales
Finnish:
tarjoustuote
— item sold at or below cost to stimulate sales
French:
produit d'appel
— item sold at or below cost to stimulate sales
German:
Lockvogelangebot
— item sold at or below cost to stimulate sales
German:
Lockartikel
— item sold at or below cost to stimulate sales
German:
Lockware
— item sold at or below cost to stimulate sales
Hebrew:
לוס לידר
— item sold at or below cost to stimulate sales
Icelandic:
aðdráttarvara
— item sold at or below cost to stimulate sales
Italian:
articolo civetta
— item sold at or below cost to stimulate sales
Japanese:
ロスリーダー
(rosurīdā)
— item sold at or below cost to stimulate sales
Korean:
로스리더
(roseurideo)
— item sold at or below cost to stimulate sales
Latvian:
prece par pazeminātu cenu
— item sold at or below cost to stimulate sales
Portuguese:
produto de engodo
— item sold at or below cost to stimulate sales
Portuguese:
chamariz
— item sold at or below cost to stimulate sales
Portuguese:
produto chamariz
— item sold at or below cost to stimulate sales
Spanish:
gancho comercial
— item sold at or below cost to stimulate sales
Swedish:
lockpris
— item sold at or below cost to stimulate sales
Swedish:
lockvara
— item sold at or below cost to stimulate sales