noun
Meaning 1
The process of dividing a market into sub-groups of potential customers based on particular shared characteristics.
Definition source: English Wiktionary via Wiktextract
Usage: countable, uncountable
Topics: business, economics, marketing, sciences
No example sentence was provided for this meaning.
Meaning relationships
Synonyms: none provided
Antonyms: none provided
Narrower terms: benefit segmentation