Phrase guide
Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.
Sound
Each Play button uses your device's default local English voice, or a natural local fallback. The selected voice name appears after playback. This is synthesized speech, not a source recording.
No pronunciation record was provided for this word.
noun
A method of asking open-ended questions to consumers about a product or business idea, in order to gain honest feedback.
Definition source: English Wiktionary via Wiktextract
Usage: Canada, US
Topics: business
No example sentence was provided for this meaning.
Synonyms: none provided
Antonyms: none provided
History
Coined by Rob Fitzpatrick in 2013. The idea is that someone could use the method against their own mother, despite the usual positive bias that she would have for her child's ideas.
