Standard Lemma guide

on-brand

adj · 2 senses · updated from the 2026-07-25 local source snapshot

Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.

Sound

Pronunciation

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No pronunciation record was provided for this word.

1

adj

Meaning 1

Serving the public image which a company seeks to associate with its product.

Definition source: English Wiktionary via Wiktextract

Topics: business, marketing

Examples

  • The use of red and yellow is very on-brand for McDonald's.

Meaning relationships

Synonyms: none provided

Antonyms: off-brand

2

adj

Meaning 2

Consistent with one's reputation, perhaps to a stereotypical degree.

Definition source: English Wiktionary via Wiktextract

Usage: idiomatic

Examples

  • A Canadian who loves hockey? I guess that's pretty on-brand.

Meaning relationships

Synonyms: none provided

Antonyms: off-brand

History

Etymology

No etymology was provided for this word.

Across languages

Translations

2 source translations are retained for this English entry.

  • Polish: typowy — consistent with one's reputation, perhaps to a stereotypical degree
  • Polish: charakterystyczny — consistent with one's reputation, perhaps to a stereotypical degree