noun
Meaning 1
A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; in many cases the manufacturing is done by other companies, who apply the label (branding) of this factor.
Definition source: English Wiktionary via Wiktextract
Usage: UK
Examples
- Near-synonym: off brand
- Supermarkets are fighting national brands with own brand products.
Meaning relationships
Synonyms: own label, house brand, store brand, private label, private brand, white label, off brand
Antonyms: none provided