Phrase guide
Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.
Sound
Each Play button uses your device's default local English voice, or a natural local fallback. The selected voice name appears after playback. This is synthesized speech, not a source recording.
No pronunciation record was provided for this word.
noun
A cross-media content creation business strategy where media franchises are developed for multiple formats from the start, rather than adapted to new formats later
Definition source: English Wiktionary via Wiktextract
Usage: uncountable
Topics: business, marketing
No example sentence was provided for this meaning.
Synonyms: none provided
Antonyms: none provided
History
Coined by Square Enix in 2004.
