Phrase guide

positive transition

noun · 2 senses · updated from the 2026-07-25 local source snapshot

Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.

Sound

Pronunciation

Each Play button uses your device's default local English voice, or a natural local fallback. The selected voice name appears after playback. This is synthesized speech, not a source recording.

No pronunciation record was provided for this word.

1

noun

Meaning 1

One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.

Definition source: English Wiktionary via Wiktextract

Topics: advertising, business, marketing

Examples

  • The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work, and then feeling like a daredevil behind the wheel of his SUV, utilizes a positive transition.

Meaning relationships

Synonyms: none provided

Antonyms: none provided

2

noun

Meaning 2

A narrative structure used in commercials known as “supporting actor-type” advertising.

Definition source: English Wiktionary via Wiktextract

Topics: advertising, business, marketing

No example sentence was provided for this meaning.

Meaning relationships

Synonyms: none provided

Antonyms: none provided

History

Etymology

No etymology was provided for this word.