Phrase guide
Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.
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noun
A sudden volte-face in an organisation's editorial line on a certain issue, especially one without acknowledgment of the previous position.
Definition source: English Wiktionary via Wiktextract
Usage: UK
Topics: media
No example sentence was provided for this meaning.
Synonyms: none provided
Antonyms: none provided
History
The term originates from Kelvin MacKenzie's time at the The Sun. His preferred description of the role of journalists when it came to public figures was to "stick a ferret up their trousers". This meant making their lives uncomfortable, and was based on the northern sport of ferret-legging. However, when it became clear that the tide of public opinion had turned against the paper's line, MacKenzie would burst from his office shouting "Reverse Ferret!"
