noun · 4 senses · updated from the 2026-07-25 local source snapshot
Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.
Sound
Pronunciation
Each Play button uses your device's default local English voice, or a natural local fallback. The selected voice name appears after playback. This is synthesized speech, not a source recording.
Received-Pronunciation:/ˈsləʊɡ(ə)n/
General-American:/ˈsloʊɡən/
General-American:Recorded audio is listed in the source snapshot.
rhymes with -əʊɡən
CMU ARPABET:S L OW1 G AH0 N
Digits mark lexical stress: 1 primary, 2 secondary, 0 unstressed.
1
noun
Meaning 1
A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
Definition source: English Wiktionary via Wiktextract
No example sentence was provided for this meaning.
Meaning relationships
Synonyms: none provided
Antonyms: none provided
2
noun
Meaning 2
A catchphrase associated with a product or service being advertised.
Definition source: English Wiktionary via Wiktextract
Topics: advertising, business, marketing
No example sentence was provided for this meaning.
Meaning relationships
Synonyms: motto, strapline, tagline
Antonyms: none provided
3
noun
Meaning 3
A battle cry among the ancient Irish or highlanders of Scotland.
Definition source: English Wiktionary via Wiktextract
Usage: obsolete
No example sentence was provided for this meaning.
Meaning relationships
Synonyms: none provided
Antonyms: none provided
4
noun
Meaning 4
a favorite saying of a sect or political group
Definition source: Princeton WordNet 3.0
No example sentence was provided for this meaning.
From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowghos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh2r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).
Across languages
Translations
144 source translations are retained for this English entry.
Bulgarian:
деви́з
(devíz)
— distinctive phrase of a person or group of people — see also motto
Czech:
slogan
— distinctive phrase of a person or group of people — see also motto
Indonesian:
slogan
— distinctive phrase of a person or group of people — see also motto
Macedonian:
гесло
(geslo)
— distinctive phrase of a person or group of people — see also motto
Malay:
cogan
— distinctive phrase of a person or group of people — see also motto
Malay:
cogan kata
— distinctive phrase of a person or group of people — see also motto
Malay:
kata-kata keramat
— distinctive phrase of a person or group of people — see also motto
Malay:
kata-kata semboyan
— distinctive phrase of a person or group of people — see also motto
Malay:
moto
— distinctive phrase of a person or group of people — see also motto
Malay:
slogan
— distinctive phrase of a person or group of people — see also motto
Polish:
slogan
— distinctive phrase of a person or group of people — see also motto
Russian:
деви́з
(devíz)
— distinctive phrase of a person or group of people — see also motto
Scottish Gaelic:
sluagh-ghairm
— distinctive phrase of a person or group of people — see also motto
Serbo-Croatian:
сло̀га̄н
— distinctive phrase of a person or group of people — see also motto
Serbo-Croatian:
slògān
— distinctive phrase of a person or group of people — see also motto
Albanian:
slogan
— catchphrase associated with a product or service being advertised
Albanian:
parullë
— catchphrase associated with a product or service being advertised
Arabic:
شِعَار
(šiʕār)
— catchphrase associated with a product or service being advertised
Armenian:
կարգախոս
(kargaxos)
— catchphrase associated with a product or service being advertised
Armenian:
սլոգան
(slogan)
— catchphrase associated with a product or service being advertised
Azerbaijani:
şüar
— catchphrase associated with a product or service being advertised
Belarusian:
сло́ган
(slóhan)
— catchphrase associated with a product or service being advertised
Belarusian:
ло́зунг
(lózunh)
— catchphrase associated with a product or service being advertised
Belarusian:
дэві́з
(devíz)
— catchphrase associated with a product or service being advertised
Bengali:
স্লোগান
(slōgan)
— catchphrase associated with a product or service being advertised
Bulgarian:
сло́ган
(slógan)
— catchphrase associated with a product or service being advertised
Bulgarian:
ло́зунг
(lózung)
— catchphrase associated with a product or service being advertised
Burmese:
ဆောင်ပုဒ်
(hcaungpud)
— catchphrase associated with a product or service being advertised
Catalan:
eslògan
— catchphrase associated with a product or service being advertised
Chinese Cantonese:
標語 /标语
(biu1 jyu5)
— catchphrase associated with a product or service being advertised
Chinese Cantonese:
口號 /口号
(hau2 hou6)
— catchphrase associated with a product or service being advertised
Chinese Mandarin:
標語 /标语
(biāoyǔ)
— catchphrase associated with a product or service being advertised
Chinese Mandarin:
口號 /口号
(kǒuhào)
— catchphrase associated with a product or service being advertised
Czech:
slogan
— catchphrase associated with a product or service being advertised
Danish:
slogan
— catchphrase associated with a product or service being advertised
Danish:
slagord
— catchphrase associated with a product or service being advertised
Dutch:
slagzin
— catchphrase associated with a product or service being advertised
Esperanto:
slogano
— catchphrase associated with a product or service being advertised
Estonian:
loosung
— catchphrase associated with a product or service being advertised
Estonian:
moto
— catchphrase associated with a product or service being advertised
Estonian:
reklaamlause
— catchphrase associated with a product or service being advertised
Estonian:
tunnuslause
— catchphrase associated with a product or service being advertised
Finnish:
slogani
— catchphrase associated with a product or service being advertised
Finnish:
iskulause
— catchphrase associated with a product or service being advertised
French:
slogan
— catchphrase associated with a product or service being advertised
Georgian:
ლოზუნგი
(lozungi)
— catchphrase associated with a product or service being advertised
Georgian:
სლოგანი
(slogani)
— catchphrase associated with a product or service being advertised
German:
Devise
— catchphrase associated with a product or service being advertised
German:
Leitspruch
— catchphrase associated with a product or service being advertised
German:
Losung
— catchphrase associated with a product or service being advertised
German:
Motto
— catchphrase associated with a product or service being advertised
German:
Parole
— catchphrase associated with a product or service being advertised
German:
Schlachtruf
— catchphrase associated with a product or service being advertised
German:
Spruch
— catchphrase associated with a product or service being advertised
German:
Wahlspruch
— catchphrase associated with a product or service being advertised
German:
Werbespruch
— catchphrase associated with a product or service being advertised
German:
Slogan
— catchphrase associated with a product or service being advertised
German:
Schlagwort
— catchphrase associated with a product or service being advertised
Greek:
σλόγκαν
(slógkan)
— catchphrase associated with a product or service being advertised
Greek:
σύνθημα
(sýnthima)
— catchphrase associated with a product or service being advertised
Hebrew:
סְלוֹגֶן
(slógen)
— catchphrase associated with a product or service being advertised
Hebrew:
סִסְמָה
(sismá)
— catchphrase associated with a product or service being advertised
Hindi:
नारा
(nārā)
— catchphrase associated with a product or service being advertised
Hungarian:
szlogen
— catchphrase associated with a product or service being advertised
Hungarian:
jelmondat
— catchphrase associated with a product or service being advertised
Icelandic:
slagorð
— catchphrase associated with a product or service being advertised
Indonesian:
slogan
— catchphrase associated with a product or service being advertised
Irish:
sluán
— catchphrase associated with a product or service being advertised
Irish:
sluaghairm
— catchphrase associated with a product or service being advertised
Japanese:
スローガン
(surōgan)
— catchphrase associated with a product or service being advertised
Japanese:
標語
(hyōgo)
— catchphrase associated with a product or service being advertised
Kazakh:
ұран
(ūran)
— catchphrase associated with a product or service being advertised
Khmer:
ពាក្យស្លោក
(piək slaok)
— catchphrase associated with a product or service being advertised
Khmer:
បាវចនា
(paavaʼcaʼnaa)
— catchphrase associated with a product or service being advertised
Khmer:
បាវចនៈ
(paavaʼcaʼnaʼ)
— catchphrase associated with a product or service being advertised
Korean:
슬로건
(seullogeon)
— catchphrase associated with a product or service being advertised
Korean:
표어
(pyoeo)
— catchphrase associated with a product or service being advertised
Northern Kurdish:
dirûşm
— catchphrase associated with a product or service being advertised
Northern Kurdish:
şiar
— catchphrase associated with a product or service being advertised
Kyrgyz:
ураан
(uraan)
— catchphrase associated with a product or service being advertised
Kyrgyz:
лозунг
(lozung)
— catchphrase associated with a product or service being advertised
Lao:
ຄໍາຂວັນ
(kham khuan)
— catchphrase associated with a product or service being advertised
Latvian:
lozungs
— catchphrase associated with a product or service being advertised
Latvian:
sauklis
— catchphrase associated with a product or service being advertised
Latvian:
slogans
— catchphrase associated with a product or service being advertised
Lithuanian:
lozungas
— catchphrase associated with a product or service being advertised
Lithuanian:
šūkis
— catchphrase associated with a product or service being advertised
Lithuanian:
sloganas
— catchphrase associated with a product or service being advertised
Macedonian:
слоган
(slogan)
— catchphrase associated with a product or service being advertised
Malay:
slogan
— catchphrase associated with a product or service being advertised
Malay:
slogan iklan
— catchphrase associated with a product or service being advertised
Malayalam:
മുദ്രാവാക്യം
(mudrāvākyaṁ)
— catchphrase associated with a product or service being advertised
Māori:
kīanga teremau
— catchphrase associated with a product or service being advertised
Māori:
pepeha
— catchphrase associated with a product or service being advertised
Mongolian:
уриа
(uria)
— catchphrase associated with a product or service being advertised
Mongolian:
лоозон
(loozon)
— catchphrase associated with a product or service being advertised
Norwegian Bokmål:
slagord
— catchphrase associated with a product or service being advertised
Pashto:
شعار
(šo'ãr)
— catchphrase associated with a product or service being advertised
Dari:
شُعَار
(šu'ār)
— catchphrase associated with a product or service being advertised
Iranian Persian:
شِعار
(še'âr)
— catchphrase associated with a product or service being advertised
Plautdietsch:
Saj
— catchphrase associated with a product or service being advertised
Polish:
slogan
— catchphrase associated with a product or service being advertised
Polish:
hasło
— catchphrase associated with a product or service being advertised
Portuguese:
slogan
— catchphrase associated with a product or service being advertised
Portuguese:
lema
— catchphrase associated with a product or service being advertised
Romanian:
slogan
— catchphrase associated with a product or service being advertised
Romanian:
lozincă
— catchphrase associated with a product or service being advertised
Russian:
сло́ган
(slógan)
— catchphrase associated with a product or service being advertised
Russian:
ло́зунг
(lózung)
— catchphrase associated with a product or service being advertised
Russian:
деви́з
(devíz)
— catchphrase associated with a product or service being advertised
Scottish Gaelic:
sluagh-ghairm
— catchphrase associated with a product or service being advertised
Serbo-Croatian:
сло̀га̄н
— catchphrase associated with a product or service being advertised
Serbo-Croatian:
slògān
— catchphrase associated with a product or service being advertised
Slovak:
slogan
— catchphrase associated with a product or service being advertised
Slovene:
slogan
— catchphrase associated with a product or service being advertised
Spanish:
eslogan
— catchphrase associated with a product or service being advertised
Spanish:
consigna
— catchphrase associated with a product or service being advertised
Spanish:
lema
— catchphrase associated with a product or service being advertised
Spanish:
slogan
— catchphrase associated with a product or service being advertised
Swahili:
kauli mbiu
— catchphrase associated with a product or service being advertised
Swedish:
slogan
— catchphrase associated with a product or service being advertised
Swedish:
slagord
— catchphrase associated with a product or service being advertised
Tagalog:
pamansag
— catchphrase associated with a product or service being advertised
Tajik:
шиор
(šior)
— catchphrase associated with a product or service being advertised
Thai:
สโลแกน
(sà-loo-gɛɛn)
— catchphrase associated with a product or service being advertised
Thai:
คําขวัญ
(kam-kwǎn)
— catchphrase associated with a product or service being advertised
Turkish:
şiar
— catchphrase associated with a product or service being advertised
Turkmen:
şygar
— catchphrase associated with a product or service being advertised
Ukrainian:
сло́ган
(slóhan)
— catchphrase associated with a product or service being advertised
Ukrainian:
ло́зунг
(lózunh)
— catchphrase associated with a product or service being advertised
Ukrainian:
га́сло
(háslo)
— catchphrase associated with a product or service being advertised
Ukrainian:
деві́з
(devíz)
— catchphrase associated with a product or service being advertised
Urdu:
نَعْرَہ
(na'ra)
— catchphrase associated with a product or service being advertised
Urdu:
شِعار
(śi'ār)
— catchphrase associated with a product or service being advertised
Uyghur:
شوئار
(sho'ar)
— catchphrase associated with a product or service being advertised
Uyghur:
لوزۇنكا
(lozunka)
— catchphrase associated with a product or service being advertised
Uzbek:
shior
— catchphrase associated with a product or service being advertised
Uzbek:
lozung
— catchphrase associated with a product or service being advertised
Vietnamese:
khẩu hiệu
— catchphrase associated with a product or service being advertised
Yiddish:
קלינגוואָרט
(klingvort)
— catchphrase associated with a product or service being advertised
Polish:
slogan
— battle cry among the ancient Irish or highlanders of Scotland
Scottish Gaelic:
sluagh-ghairm
— battle cry among the ancient Irish or highlanders of Scotland
Serbo-Croatian:
сло̀га̄н
— battle cry among the ancient Irish or highlanders of Scotland
Serbo-Croatian:
slògān
— battle cry among the ancient Irish or highlanders of Scotland