Standard Lemma guide

slogan

noun · 4 senses · updated from the 2026-07-25 local source snapshot

Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.

Sound

Pronunciation

Each Play button uses your device's default local English voice, or a natural local fallback. The selected voice name appears after playback. This is synthesized speech, not a source recording.

  • Received-Pronunciation: /ˈsləʊɡ(ə)n/
  • General-American: /ˈsloʊɡən/
  • General-American: Recorded audio is listed in the source snapshot.
  • rhymes with -əʊɡən
  • CMU ARPABET: S L OW1 G AH0 N Digits mark lexical stress: 1 primary, 2 secondary, 0 unstressed.

1

noun

Meaning 1

A distinctive phrase of a person or group of people (such as a movement or political party); a motto.

Definition source: English Wiktionary via Wiktextract

No example sentence was provided for this meaning.

Meaning relationships

Synonyms: none provided

Antonyms: none provided

2

noun

Meaning 2

A catchphrase associated with a product or service being advertised.

Definition source: English Wiktionary via Wiktextract

Topics: advertising, business, marketing

No example sentence was provided for this meaning.

Meaning relationships

Synonyms: motto, strapline, tagline

Antonyms: none provided

3

noun

Meaning 3

A battle cry among the ancient Irish or highlanders of Scotland.

Definition source: English Wiktionary via Wiktextract

Usage: obsolete

No example sentence was provided for this meaning.

Meaning relationships

Synonyms: none provided

Antonyms: none provided

4

noun

Meaning 4

a favorite saying of a sect or political group

Definition source: Princeton WordNet 3.0

No example sentence was provided for this meaning.

Meaning relationships

Synonyms: motto, catchword, shibboleth

Antonyms: none provided

Broader terms: saying, expression, locution

Narrower terms: catchphrase, catch phrase, mantra, war cry, rallying cry, battle cry, cry, watchword

History

Etymology

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowghos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh2r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).

Across languages

Translations

144 source translations are retained for this English entry.

  • Bulgarian: деви́з (devíz) — distinctive phrase of a person or group of people — see also motto
  • Czech: slogan — distinctive phrase of a person or group of people — see also motto
  • Indonesian: slogan — distinctive phrase of a person or group of people — see also motto
  • Macedonian: гесло (geslo) — distinctive phrase of a person or group of people — see also motto
  • Malay: cogan — distinctive phrase of a person or group of people — see also motto
  • Malay: cogan kata — distinctive phrase of a person or group of people — see also motto
  • Malay: kata-kata keramat — distinctive phrase of a person or group of people — see also motto
  • Malay: kata-kata semboyan — distinctive phrase of a person or group of people — see also motto
  • Malay: moto — distinctive phrase of a person or group of people — see also motto
  • Malay: slogan — distinctive phrase of a person or group of people — see also motto
  • Polish: slogan — distinctive phrase of a person or group of people — see also motto
  • Russian: деви́з (devíz) — distinctive phrase of a person or group of people — see also motto
  • Scottish Gaelic: sluagh-ghairm — distinctive phrase of a person or group of people — see also motto
  • Serbo-Croatian: сло̀га̄н — distinctive phrase of a person or group of people — see also motto
  • Serbo-Croatian: slògān — distinctive phrase of a person or group of people — see also motto
  • Albanian: slogan — catchphrase associated with a product or service being advertised
  • Albanian: parullë — catchphrase associated with a product or service being advertised
  • Arabic: شِعَار (šiʕār) — catchphrase associated with a product or service being advertised
  • Armenian: կարգախոս (kargaxos) — catchphrase associated with a product or service being advertised
  • Armenian: սլոգան (slogan) — catchphrase associated with a product or service being advertised
  • Azerbaijani: şüar — catchphrase associated with a product or service being advertised
  • Belarusian: сло́ган (slóhan) — catchphrase associated with a product or service being advertised
  • Belarusian: ло́зунг (lózunh) — catchphrase associated with a product or service being advertised
  • Belarusian: дэві́з (devíz) — catchphrase associated with a product or service being advertised
  • Bengali: স্লোগান (slōgan) — catchphrase associated with a product or service being advertised
  • Bulgarian: сло́ган (slógan) — catchphrase associated with a product or service being advertised
  • Bulgarian: ло́зунг (lózung) — catchphrase associated with a product or service being advertised
  • Burmese: ဆောင်ပုဒ် (hcaungpud) — catchphrase associated with a product or service being advertised
  • Catalan: eslògan — catchphrase associated with a product or service being advertised
  • Chinese Cantonese: 標語 /标语 (biu1 jyu5) — catchphrase associated with a product or service being advertised
  • Chinese Cantonese: 口號 /口号 (hau2 hou6) — catchphrase associated with a product or service being advertised
  • Chinese Mandarin: 標語 /标语 (biāoyǔ) — catchphrase associated with a product or service being advertised
  • Chinese Mandarin: 口號 /口号 (kǒuhào) — catchphrase associated with a product or service being advertised
  • Czech: slogan — catchphrase associated with a product or service being advertised
  • Danish: slogan — catchphrase associated with a product or service being advertised
  • Danish: slagord — catchphrase associated with a product or service being advertised
  • Dutch: slagzin — catchphrase associated with a product or service being advertised
  • Esperanto: slogano — catchphrase associated with a product or service being advertised
  • Estonian: loosung — catchphrase associated with a product or service being advertised
  • Estonian: moto — catchphrase associated with a product or service being advertised
  • Estonian: reklaamlause — catchphrase associated with a product or service being advertised
  • Estonian: tunnuslause — catchphrase associated with a product or service being advertised
  • Finnish: slogani — catchphrase associated with a product or service being advertised
  • Finnish: iskulause — catchphrase associated with a product or service being advertised
  • French: slogan — catchphrase associated with a product or service being advertised
  • Georgian: ლოზუნგი (lozungi) — catchphrase associated with a product or service being advertised
  • Georgian: სლოგანი (slogani) — catchphrase associated with a product or service being advertised
  • German: Devise — catchphrase associated with a product or service being advertised
  • German: Leitspruch — catchphrase associated with a product or service being advertised
  • German: Losung — catchphrase associated with a product or service being advertised
  • German: Motto — catchphrase associated with a product or service being advertised
  • German: Parole — catchphrase associated with a product or service being advertised
  • German: Schlachtruf — catchphrase associated with a product or service being advertised
  • German: Spruch — catchphrase associated with a product or service being advertised
  • German: Wahlspruch — catchphrase associated with a product or service being advertised
  • German: Werbespruch — catchphrase associated with a product or service being advertised
  • German: Slogan — catchphrase associated with a product or service being advertised
  • German: Schlagwort — catchphrase associated with a product or service being advertised
  • Greek: σλόγκαν (slógkan) — catchphrase associated with a product or service being advertised
  • Greek: σύνθημα (sýnthima) — catchphrase associated with a product or service being advertised
  • Hebrew: סְלוֹגֶן (slógen) — catchphrase associated with a product or service being advertised
  • Hebrew: סִסְמָה (sismá) — catchphrase associated with a product or service being advertised
  • Hindi: नारा (nārā) — catchphrase associated with a product or service being advertised
  • Hungarian: szlogen — catchphrase associated with a product or service being advertised
  • Hungarian: jelmondat — catchphrase associated with a product or service being advertised
  • Icelandic: slagorð — catchphrase associated with a product or service being advertised
  • Indonesian: slogan — catchphrase associated with a product or service being advertised
  • Irish: sluán — catchphrase associated with a product or service being advertised
  • Irish: sluaghairm — catchphrase associated with a product or service being advertised
  • Japanese: スローガン (surōgan) — catchphrase associated with a product or service being advertised
  • Japanese: 標語 (hyōgo) — catchphrase associated with a product or service being advertised
  • Kazakh: ұран (ūran) — catchphrase associated with a product or service being advertised
  • Khmer: ពាក្យស្លោក (piək slaok) — catchphrase associated with a product or service being advertised
  • Khmer: បាវចនា (paavaʼcaʼnaa) — catchphrase associated with a product or service being advertised
  • Khmer: បាវចនៈ (paavaʼcaʼnaʼ) — catchphrase associated with a product or service being advertised
  • Korean: 슬로건 (seullogeon) — catchphrase associated with a product or service being advertised
  • Korean: 표어 (pyoeo) — catchphrase associated with a product or service being advertised
  • Northern Kurdish: dirûşm — catchphrase associated with a product or service being advertised
  • Northern Kurdish: şiar — catchphrase associated with a product or service being advertised
  • Kyrgyz: ураан (uraan) — catchphrase associated with a product or service being advertised
  • Kyrgyz: лозунг (lozung) — catchphrase associated with a product or service being advertised
  • Lao: ຄໍາຂວັນ (kham khuan) — catchphrase associated with a product or service being advertised
  • Latvian: lozungs — catchphrase associated with a product or service being advertised
  • Latvian: sauklis — catchphrase associated with a product or service being advertised
  • Latvian: slogans — catchphrase associated with a product or service being advertised
  • Lithuanian: lozungas — catchphrase associated with a product or service being advertised
  • Lithuanian: šūkis — catchphrase associated with a product or service being advertised
  • Lithuanian: sloganas — catchphrase associated with a product or service being advertised
  • Macedonian: слоган (slogan) — catchphrase associated with a product or service being advertised
  • Malay: slogan — catchphrase associated with a product or service being advertised
  • Malay: slogan iklan — catchphrase associated with a product or service being advertised
  • Malayalam: മുദ്രാവാക്യം (mudrāvākyaṁ) — catchphrase associated with a product or service being advertised
  • Māori: kīanga teremau — catchphrase associated with a product or service being advertised
  • Māori: pepeha — catchphrase associated with a product or service being advertised
  • Mongolian: уриа (uria) — catchphrase associated with a product or service being advertised
  • Mongolian: лоозон (loozon) — catchphrase associated with a product or service being advertised
  • Norwegian Bokmål: slagord — catchphrase associated with a product or service being advertised
  • Pashto: شعار (šo'ãr) — catchphrase associated with a product or service being advertised
  • Dari: شُعَار (šu'ār) — catchphrase associated with a product or service being advertised
  • Iranian Persian: شِعار (še'âr) — catchphrase associated with a product or service being advertised
  • Plautdietsch: Saj — catchphrase associated with a product or service being advertised
  • Polish: slogan — catchphrase associated with a product or service being advertised
  • Polish: hasło — catchphrase associated with a product or service being advertised
  • Portuguese: slogan — catchphrase associated with a product or service being advertised
  • Portuguese: lema — catchphrase associated with a product or service being advertised
  • Romanian: slogan — catchphrase associated with a product or service being advertised
  • Romanian: lozincă — catchphrase associated with a product or service being advertised
  • Russian: сло́ган (slógan) — catchphrase associated with a product or service being advertised
  • Russian: ло́зунг (lózung) — catchphrase associated with a product or service being advertised
  • Russian: деви́з (devíz) — catchphrase associated with a product or service being advertised
  • Scottish Gaelic: sluagh-ghairm — catchphrase associated with a product or service being advertised
  • Serbo-Croatian: сло̀га̄н — catchphrase associated with a product or service being advertised
  • Serbo-Croatian: slògān — catchphrase associated with a product or service being advertised
  • Slovak: slogan — catchphrase associated with a product or service being advertised
  • Slovene: slogan — catchphrase associated with a product or service being advertised
  • Spanish: eslogan — catchphrase associated with a product or service being advertised
  • Spanish: consigna — catchphrase associated with a product or service being advertised
  • Spanish: lema — catchphrase associated with a product or service being advertised
  • Spanish: slogan — catchphrase associated with a product or service being advertised
  • Swahili: kauli mbiu — catchphrase associated with a product or service being advertised
  • Swedish: slogan — catchphrase associated with a product or service being advertised
  • Swedish: slagord — catchphrase associated with a product or service being advertised
  • Tagalog: pamansag — catchphrase associated with a product or service being advertised
  • Tajik: шиор (šior) — catchphrase associated with a product or service being advertised
  • Thai: สโลแกน (sà-loo-gɛɛn) — catchphrase associated with a product or service being advertised
  • Thai: คําขวัญ (kam-kwǎn) — catchphrase associated with a product or service being advertised
  • Turkish: şiar — catchphrase associated with a product or service being advertised
  • Turkmen: şygar — catchphrase associated with a product or service being advertised
  • Ukrainian: сло́ган (slóhan) — catchphrase associated with a product or service being advertised
  • Ukrainian: ло́зунг (lózunh) — catchphrase associated with a product or service being advertised
  • Ukrainian: га́сло (háslo) — catchphrase associated with a product or service being advertised
  • Ukrainian: деві́з (devíz) — catchphrase associated with a product or service being advertised
  • Urdu: نَعْرَہ (na'ra) — catchphrase associated with a product or service being advertised
  • Urdu: شِعار (śi'ār) — catchphrase associated with a product or service being advertised
  • Uyghur: شوئار (sho'ar) — catchphrase associated with a product or service being advertised
  • Uyghur: لوزۇنكا (lozunka) — catchphrase associated with a product or service being advertised
  • Uzbek: shior — catchphrase associated with a product or service being advertised
  • Uzbek: lozung — catchphrase associated with a product or service being advertised
  • Vietnamese: khẩu hiệu — catchphrase associated with a product or service being advertised
  • Yiddish: קלינגוואָרט (klingvort) — catchphrase associated with a product or service being advertised
  • Polish: slogan — battle cry among the ancient Irish or highlanders of Scotland
  • Scottish Gaelic: sluagh-ghairm — battle cry among the ancient Irish or highlanders of Scotland
  • Serbo-Croatian: сло̀га̄н — battle cry among the ancient Irish or highlanders of Scotland
  • Serbo-Croatian: slògān — battle cry among the ancient Irish or highlanders of Scotland
Real reading context

slogan in complete knowledge articles