Phrase guide

spin doctor

noun · verb · 3 senses · updated from the 2026-07-25 local source snapshot

Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.

Sound

Pronunciation

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1

noun

Meaning 1

A person employed to gloss over a poor public image (or present it in a better light) in business and politics, especially after unfavourable results; a lobbyist; a PR person.

Definition source: English Wiktionary via Wiktextract

Topics: business, government, politics

Examples

  • Many believed that the reduction in public spending was a disaster but the spin doctors presented it as a triumph for lower taxation.

Meaning relationships

Synonyms: none provided

Antonyms: none provided

2

verb

Meaning 2

To generate spin (a favorable interpretation or bias).

Definition source: English Wiktionary via Wiktextract

Usage: idiomatic, transitive

No example sentence was provided for this meaning.

Meaning relationships

Synonyms: none provided

Antonyms: none provided

3

noun

Meaning 3

a public relations person who tries to forestall negative publicity by publicizing a favorable interpretation of the words or actions of a company or political party or famous person

Definition source: Princeton WordNet 3.0

Examples

  • his title is Director of Communications but he is just a spin doctor

Meaning relationships

Synonyms: spinmeister

Antonyms: none provided

Broader terms: public relations person

History

Etymology

From spin (“a favorable comment or interpretation”) + doctor. First use appears c. 1984 in the New York Times.

Across languages

Translations

26 source translations are retained for this English entry.

  • Chinese Mandarin: 公關專家 /公关专家 (gōngguān zhuānjiā) — person hired to improve public image
  • Danish: spindoktor — person hired to improve public image
  • Danish: særlig rådgiver — person hired to improve public image
  • Dutch: spindoctor — person hired to improve public image
  • Finnish: imagokonsultti — person hired to improve public image
  • Finnish: PR-konsultti — person hired to improve public image
  • Finnish: lobbari (lobbyist) — person hired to improve public image
  • French: spin doctor — person hired to improve public image
  • French: façonneur d’image — person hired to improve public image
  • German: Imageberater — person hired to improve public image
  • German: Schönredner — person hired to improve public image
  • German: Tatsachenbeschöniger — person hired to improve public image
  • German: PR-Berater — person hired to improve public image
  • German: Spindoktor — person hired to improve public image
  • Italian: curatore di immagine — person hired to improve public image
  • Italian: portavoce — person hired to improve public image
  • Italian: lobbista — person hired to improve public image
  • Italian: esperto di comunicazione — person hired to improve public image
  • Polish: spin doktor — person hired to improve public image
  • Polish: spin doctor — person hired to improve public image
  • Portuguese: marqueteiro — person hired to improve public image
  • Russian: политтехнолог (polittexnolog) — person hired to improve public image
  • Spanish: asesor de imagen — person hired to improve public image
  • Spanish: agente de prensa — person hired to improve public image
  • Welsh: dewin delwedd — person hired to improve public image
  • Welsh: dewin delwau — person hired to improve public image