Standard Lemma guide
Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.
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verb
To engage in the sustainability analogue of, or subset of, greenwashing.
Definition source: English Wiktionary via Wiktextract
Synonyms: none provided
Antonyms: none provided
Broader terms: greenwash
History
From sustain + -wash, following the established pattern of greenwash, pinkwash, and similar forms (which came ultimately from the figurative-extension sense of whitewash as "to slap a paintjob over the truth to hide it and to give a specious nice appearance"); this form also rhymes with brainwash, as does humanewash.
