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The sustainability analogue of greenwashing (or subset thereof, in ecologic subsenses).
Definition source: English Wiktionary via Wiktextract
Usage: uncountable
Qualifier: gerund counterpart to; and coeval with; the present participial verb form; gerund counterpart to; and coeval with; the present participial verb form
Examples
- wondering whether the advertisement's talk of sustainability might be a bit of sustainwashing
Meaning relationships
Synonyms: none provided
Antonyms: none provided
present participle and gerund of sustainwash
Definition source: English Wiktionary via Wiktextract
Usage: form-of, gerund, participle, present
No example sentence was provided for this meaning.
Meaning relationships
Synonyms: none provided
Antonyms: none provided
From sustain + -wash + -ing, following the established pattern of greenwashing, pinkwashing, purplewashing, and similar forms (which came ultimately from the figurative-extension sense of whitewashing as "slapping a paintjob over the truth to hide it and to give a specious nice appearance").
