Phrase guide

top of mind awareness

noun · 1 senses · updated from the 2026-07-25 local source snapshot

Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.

Sound

Pronunciation

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1

noun

Meaning 1

The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.

Definition source: English Wiktionary via Wiktextract

Usage: uncountable

Topics: advertising, business, marketing

Examples

  • Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.

Meaning relationships

Synonyms: none provided

Antonyms: none provided

History

Etymology

No etymology was provided for this word.