noun
Meaning 1
Those characteristics of the visual appearance of a product or its packaging that may be registered and protected from use by competitors: trademarks, wordmarks, liveries, and so on.
Definition source: English Wiktionary via Wiktextract
Usage: uncountable, usually
Topics: law
Examples
- Near-synonym: labeling
Meaning relationships
Synonyms: branding, labeling
Antonyms: none provided
Broader terms: dress