noun
Meaning 1
In advertising research, recognition of a specific brand or product without being prompted with possible names.
Definition source: English Wiktionary via Wiktextract
Usage: uncountable
Topics: advertising, business, marketing
Examples
- Since the company was new and had only started advertising two weeks before the research began, it was not surprising to see low unaided awareness of the brand.
Meaning relationships
Synonyms: none provided
Antonyms: none provided