Phrase guide

virtue signalling

noun · verb · 2 senses · updated from the 2026-07-25 local source snapshot

Definitions and examples are grouped by meaning. Pronunciation, history, word forms, translations, descendants, synonyms, antonyms, derived terms, and related words appear whenever the source provides them.

Sound

Pronunciation

Each Play button uses your device's default local English voice, or a natural local fallback. The selected voice name appears after playback. This is synthesized speech, not a source recording.

  • US: /ˈvɜɹtʃu sɪɡnəlɪŋ/
  • US: [ˈvɝtʃ-]
  • US: Recorded audio is listed in the source snapshot.

1

noun

Meaning 1

The practice of expressing a particular opinion or performing a particular action in an attempt to make oneself look virtuous: commonly defensively in response to, or anticipation of, criticism; or aggressively, in assuming a moral posture in attacking an opponent.

Definition source: English Wiktionary via Wiktextract

Usage: derogatory, uncountable

Examples

  • People of poor personal character may mistake all virtue for virtue signalling because they cannot even imagine anyone truly having the relevant virtues but they are quite familiar with the concept of pretending to have traits for malevolent reasons.

Meaning relationships

Synonyms: none provided

Antonyms: vice signalling

Broader terms: signaling, performing

2

verb

Meaning 2

present participle and gerund of virtue signal

Definition source: English Wiktionary via Wiktextract

Usage: form-of, gerund, participle, present

No example sentence was provided for this meaning.

Meaning relationships

Synonyms: none provided

Antonyms: none provided

History

Etymology

Initially used in academic works about religion to refer to ostentatious public displays of religiosity. Popularised by James Bartholomew in an April 2015 article in the British conservative magazine The Spectator.

Across languages

Translations

23 source translations are retained for this English entry.

  • Afrikaans: deugpronkery — expressing an opinion to make oneself look virtuous
  • Arabic: رِيَاء (riyāʔ) — expressing an opinion to make oneself look virtuous
  • Chinese Mandarin: 道德表演 (dàodé biǎoyǎn) — expressing an opinion to make oneself look virtuous
  • Danish: godhedssignalering — expressing an opinion to make oneself look virtuous
  • Finnish: hyvesignalointi — expressing an opinion to make oneself look virtuous
  • Finnish: hyveliputus — expressing an opinion to make oneself look virtuous
  • French: vertu ostentatoire — expressing an opinion to make oneself look virtuous
  • French: bien-pensance ostentatoire — expressing an opinion to make oneself look virtuous
  • French: vertu de façade — expressing an opinion to make oneself look virtuous
  • French: tartufferie — expressing an opinion to make oneself look virtuous
  • French: pharisaïsme — expressing an opinion to make oneself look virtuous
  • German: die Flagge zeigen (moralische) — expressing an opinion to make oneself look virtuous
  • German: Tugendschau — expressing an opinion to make oneself look virtuous
  • German: den Heiligenschein aufsetzen — expressing an opinion to make oneself look virtuous
  • Icelandic: dygðaskreyting — expressing an opinion to make oneself look virtuous
  • Polish: pokazywanie pozornych wartości — expressing an opinion to make oneself look virtuous
  • Polish: sygnalizacja cnoty — expressing an opinion to make oneself look virtuous
  • Portuguese: sinalização de virtude — expressing an opinion to make oneself look virtuous
  • Spanish: postureo ético — expressing an opinion to make oneself look virtuous
  • Spanish: alardeo moral — expressing an opinion to make oneself look virtuous
  • Swedish: godhetssignalering — expressing an opinion to make oneself look virtuous
  • Swedish: dygdsignalering — expressing an opinion to make oneself look virtuous
  • Turkish: duyar kasma — expressing an opinion to make oneself look virtuous