noun
Meaning 1
The application of a rigorous testing regime to a new corporate idea, structure or project to determine if it is viable and fit for purpose.
Definition source: English Wiktionary via Wiktextract
Usage: idiomatic, uncountable
Topics: business
Examples
- We need to do some wind tunnel testing before this project is formally approved.
Meaning relationships
Synonyms: none provided
Antonyms: none provided