Overview
back to Audience Analysis back to Audience Analysis
Background
*age: 35 *Geography: Moscow, suburbs *Languages: **Russian **English *** learned through study/courses *** strong reading skills - upper intermediate *** speaking/listening skills - intermediate *** strong technical vocabulary *Education: ** BS - MSU ** BA - Computer Science - Lenmanov * Family: ** Wife (of 6 years) - 35 - Olga ** Son - 5 - Ivan *Stomach problems related to coffee, cigarette, alcohol intake. Treats with Zantac.
Role & Tasks
*Operator - MGS ** monitors **reacts to alarms **bugs tasks --> sends bugs *Works as part of a team of 3 with Sergei & Igor **Sergei: his arch nemesis. Is always stealing his pens. He, in turn, is always closing the elevator door on him. **Igor: his work buddy. They have lunch daily in the canteen; also go out for vodka after work. Thus, the Zantac.
Daily activities
*reads emails *monitoring *troubleshooting *parameter adjustment *reads documents *calls TAC when necessary
desk
*hot desking - completely unpersonalized *PC - technical - no internet - runs XP *phone
wider environment
*white board/cork board on wall *dirty industrial carpet with bugs. Has not been cleaned for at least half a decade. *coffee tea available. No food allowed. *open floor plan *cigarettes must be smoked outside (in the cold)
co-workers
*boss: people person. works 9-5. no technical experience *all male environment *no secretary/assistant *no visitors allowed
scheduling
*1 day on, two days off **as a result, Michail generally feels sleepy, often can't read documents properly. Often "rests" on the job.
Likes
*chunks of information/searching *fast/obvious *steps to fix things *Russian language (with English)
Dislikes
*paper versions (soporific) *things that are slow, lengthy *discussion *ENG - it makes him feel dumb *changes, surprises *outdated documentation He will always call TAC first. Then try the CD help file, because it is easier to access small specific chunks of information. When absolutely necessary, as a last resort (or as a pillow) he will attempt the paper version.
Interests (in no particular order)
*dog, "Larka," collie *reading SciFi, In Russian *action movies *playing video games on his PC *going to the gym *porno *his girlfriend
sports
*watches TV at the pub *impulsively & drunkenly bets on his favorite teams *cries when he loses
hobbies
*working on his car *listening to English music - Moby in particular *drinking vodka and beer *drinking vodka and beer while smoking *eating sweets
work
* make Sergei look bad *avoid too much work *avoid surprises at work *get better hours, an easier job *earn more money *gain more prestige, but avoid management responsibilities *work efficiently, then relax *be indispensable, important, irreplaceable *appear to be an expert
general
*not looking/feeling stupid *have power (but not necessarily responsibility) *move to the center/have a bigger flat/better furniture *have a better car *increased social status *have good food at home *Likes éntrees better than the main course